ConnectPay
Web design, 2023
ConnectPay is an all-in-one financial platform for online business: send, receive, accept payments & access banking tools for business scaling — all under one account.
Team:
Lead designer (Me)
Junior designer
Project manager (ConnectPay)
Content manager (ConnectPay)
Engeneers team (Scale3C)
Duration:
Apr — Oct 2023
(
a.
)
Context
ConnectPay is one of the fastest-growing fintech in Lithuania, providing banking services for internet-based companies. By offering an all-in-one financial platform, ConnectPay provides a smooth onboarding and boutique banking experience.
In this project, the main goals were to present complex payment solutions in a simple way, create a knowledge source about banking and payment technology, reflect ConnectPay's brand positioning, and stand out in the crowd to convert leads to customers.
(
c.
)
Results
Increased engagement rate:
from 65.76% to 72.24%
Reduced bounce rate:
from 32.24% to 27.76%
Contributed to conversion rate improvement
Contributed to leads quality improvement*
*reported by sales team
(
b.
)
Responsabilities
My responsibilities involved shaping the entire website structure, including the sitemap and wireframes, and leading design execution. I also communicated with project stakeholders such as the Marketing team, Content manager, SEO specialist, and Development team. Additionally, I led ideation sessions, supervised the work of Junior Designers, and managed the handoff and support of development.
ConnectPay
Web design, 2023
ConnectPay is an all-in-one financial platform for online business: send, receive, accept payments & access banking tools for business scaling — all under one account.
Team:
Lead designer (Me)
Junior designer
Project manager (ConnectPay)
Content manager (ConnectPay)
Engeneers team (Scale3C)
Duration:
Apr — Oct 2023
(
a.
)
Context
ConnectPay is one of the fastest-growing fintech in Lithuania, providing banking services for internet-based companies. By offering an all-in-one financial platform, ConnectPay provides a smooth onboarding and boutique banking experience.
In this project, the main goals were to present complex payment solutions in a simple way, create a knowledge source about banking and payment technology, reflect ConnectPay's brand positioning, and stand out in the crowd to convert leads to customers.
(
c.
)
Results
Increased engagement rate:
from 65.76% to 72.24%
Reduced bounce rate:
from 32.24% to 27.76%
Contributed to conversion rate improvement
Contributed to leads quality improvement*
*reported by sales team
(
b.
)
Responsabilities
My responsibilities involved shaping the entire website structure, including the sitemap and wireframes, and leading design execution. I also communicated with project stakeholders such as the Marketing team, Content manager, SEO specialist, and Development team. Additionally, I led ideation sessions, supervised the work of Junior Designers, and managed the handoff and support of development.
ConnectPay
Web design, 2023
ConnectPay is an all-in-one financial platform for online business: send, receive, accept payments & access banking tools for business scaling — all under one account.
Team:
Lead designer (Me)
Junior designer
Project manager (ConnectPay)
Content manager (ConnectPay)
Engeneers team (Scale3C)
Duration:
Apr — Oct 2023
(
a.
)
Context
ConnectPay is one of the fastest-growing fintech in Lithuania, providing banking services for internet-based companies. By offering an all-in-one financial platform, ConnectPay provides a smooth onboarding and boutique banking experience.
In this project, the main goals were to present complex payment solutions in a simple way, create a knowledge source about banking and payment technology, reflect ConnectPay's brand positioning, and stand out in the crowd to convert leads to customers.
(
c.
)
Results
Increased engagement rate:
from 65.76% to 72.24%
Reduced bounce rate:
from 32.24% to 27.76%
Contributed to conversion rate improvement
Contributed to leads quality improvement*
*reported by sales team
(
b.
)
Responsabilities
My responsibilities involved shaping the entire website structure, including the sitemap and wireframes, and leading design execution. I also communicated with project stakeholders such as the Marketing team, Content manager, SEO specialist, and Development team. Additionally, I led ideation sessions, supervised the work of Junior Designers, and managed the handoff and support of development.
Works
Works