Works
Works
Geoface Sėjomaina
Product design, 2022
Sėjomaina is a part of Geoface platform helping assists in the rotation planning for farmers and advisors from Lithuania and Latvia.
Team:
Product designer (Me)
Product manager (Linas Agro)
Engineer (Linas Agro)
Duration:
Feb 2022
(
a.
)
Responsibilities
I designed "Sėjomaina" to closely match the existing habits of farmers and make planning accessible for middle/small farms.
(
1.
)
Context
Sėjomaina is a table where farmers, agronomists, and agro-enterprises can plan their crop rotation. Crop rotation is the process of switching crops for a certain field.
(
2.
)
Business goal
By law, farmers cannot have the same crop for more than one season; they have to rotate. Geofase would like to expand the crop monitoring possibilities of the app and fill this market niche by addressing the needs of middle/small farms.
Metrics:
Increase leads;
Increase product-market fit.
(
3.
)
User problem
Currently, farmers use tools that are not designed with their specific needs in mind, such as documents, Excel sheets, and calendars, due to habit. Meanwhile, professional CRM tools have neglected farms with only a few hundred square meters of farming ground.
User painpoints:
When managed manually, it is hard to maintain/navigate large amounts of fields;
It is difficult to recognize/identify specific fields just by size or name and remember where they are located;
A large amount of data makes it hard to compare changes within a 5-year period or longer. Users need to search for specific dates and compare them mentally, which becomes especially challenging for multiple fields;
There's no convenient way to filter fields to find those that need rotation or seeding.
(
4.
)
Fidings
Calculating an optimal crop rotation is a highly complex task that depends on various factors, ranging from biological essentials to socioeconomic circumstances. Based on the benchmark findings, the objects map was identified to mark main points that facilitate the planning process and help farmers make the best business decisions.
(
5.
)
Decisions
In the design, I addressed every goal and pain point to free users' mental space for decision-making.
User goals/painpoints:
Compare
Track
Solution:
Seasons are organized as pairs of "preparation seeding" and "main seeding". This reflects the reality of crop rotation.
The collapsed view and color coding help track similarities in seeding and take action to avoid them.
User goals/painpoints:
Plan
Management of multiple fields
Solution:
Bulk crop planning allows users to select multiple fields to plan future seeding, as well as to assign culture to seed individually.
User goals/painpoints:
Find
Rotate
Solution:
Filtering in every season helps to select specific cultures in one season and move to the next season to rotate culture by assigning a different one.
User goals/painpoints:
Identify
Locate
Solution:
All fields have a visual icon to improve identification.
Also, fields can be located on the map.
(
6.
)
Outcome
Providing crop rotation and management tools for every farmer is important mission in solving environmental issues. Sėjomaina successfully helps to optimize the profit of the farming activity. But not only. The next step is the reduction of fertilizer, the available amount of water, and other targets.
Geoface Sėjomaina
Product design, 2022
Sėjomaina is a part of Geoface platform helping assists in the rotation planning for farmers and advisors from Lithuania and Latvia.
Team:
Product designer (Me)
Product manager (Linas Agro)
Engineer (Linas Agro)
Duration:
Feb 2022
(
a.
)
Responsibilities
I designed "Sėjomaina" to closely match the existing habits of farmers and make planning accessible for middle/small farms.
(
1.
)
Context
Sėjomaina is a table where farmers, agronomists, and agro-enterprises can plan their crop rotation. Crop rotation is the process of switching crops for a certain field.
(
2.
)
Business goal
By law, farmers cannot have the same crop for more than one season; they have to rotate. Geofase would like to expand the crop monitoring possibilities of the app and fill this market niche by addressing the needs of middle/small farms.
Metrics:
Increase leads;
Increase product-market fit.
(
3.
)
User problem
Currently, farmers use tools that are not designed with their specific needs in mind, such as documents, Excel sheets, and calendars, due to habit. Meanwhile, professional CRM tools have neglected farms with only a few hundred square meters of farming ground.
User painpoints:
When managed manually, it is hard to maintain/navigate large amounts of fields;
It is difficult to recognize/identify specific fields just by size or name and remember where they are located;
A large amount of data makes it hard to compare changes within a 5-year period or longer. Users need to search for specific dates and compare them mentally, which becomes especially challenging for multiple fields;
There's no convenient way to filter fields to find those that need rotation or seeding.
(
4.
)
Fidings
Calculating an optimal crop rotation is a highly complex task that depends on various factors, ranging from biological essentials to socioeconomic circumstances. Based on the benchmark findings, the objects map was identified to mark main points that facilitate the planning process and help farmers make the best business decisions.
(
5.
)
Decisions
In the design, I addressed every goal and pain point to free users' mental space for decision-making.
User goals/painpoints:
Compare
Track
Solution:
Seasons are organized as pairs of "preparation seeding" and "main seeding". This reflects the reality of crop rotation.
The collapsed view and color coding help track similarities in seeding and take action to avoid them.
User goals/painpoints:
Plan
Management of multiple fields
Solution:
Bulk crop planning allows users to select multiple fields to plan future seeding, as well as to assign culture to seed individually.
User goals/painpoints:
Find
Rotate
Solution:
Filtering in every season helps to select specific cultures in one season and move to the next season to rotate culture by assigning a different one.
User goals/painpoints:
Identify
Locate
Solution:
All fields have a visual icon to improve identification.
Also, fields can be located on the map.
(
6.
)
Outcome
Providing crop rotation and management tools for every farmer is important mission in solving environmental issues. Sėjomaina successfully helps to optimize the profit of the farming activity. But not only. The next step is the reduction of fertilizer, the available amount of water, and other targets.
Geoface Sėjomaina
Product design, 2022
Sėjomaina is a part of Geoface platform helping assists in the rotation planning for farmers and advisors from Lithuania and Latvia.
Team:
Product designer (Me)
Product manager (Linas Agro)
Engineer (Linas Agro)
Duration:
Feb 2022
(
a.
)
Responsibilities
I designed "Sėjomaina" to closely match the existing habits of farmers and make planning accessible for middle/small farms.
(
1.
)
Context
Sėjomaina is a table where farmers, agronomists, and agro-enterprises can plan their crop rotation. Crop rotation is the process of switching crops for a certain field.
(
2.
)
Business goal
By law, farmers cannot have the same crop for more than one season; they have to rotate. Geofase would like to expand the crop monitoring possibilities of the app and fill this market niche by addressing the needs of middle/small farms.
Metrics:
Increase leads;
Increase product-market fit.
(
3.
)
User problem
Currently, farmers use tools that are not designed with their specific needs in mind, such as documents, Excel sheets, and calendars, due to habit. Meanwhile, professional CRM tools have neglected farms with only a few hundred square meters of farming ground.
User painpoints:
When managed manually, it is hard to maintain/navigate large amounts of fields;
It is difficult to recognize/identify specific fields just by size or name and remember where they are located;
A large amount of data makes it hard to compare changes within a 5-year period or longer. Users need to search for specific dates and compare them mentally, which becomes especially challenging for multiple fields;
There's no convenient way to filter fields to find those that need rotation or seeding.
(
4.
)
Fidings
Calculating an optimal crop rotation is a highly complex task that depends on various factors, ranging from biological essentials to socioeconomic circumstances. Based on the benchmark findings, the objects map was identified to mark main points that facilitate the planning process and help farmers make the best business decisions.
(
5.
)
Decisions
In the design, I addressed every goal and pain point to free users' mental space for decision-making.
User goals/painpoints:
Compare
Track
Solution:
Seasons are organized as pairs of "preparation seeding" and "main seeding". This reflects the reality of crop rotation.
The collapsed view and color coding help track similarities in seeding and take action to avoid them.
User goals/painpoints:
Plan
Management of multiple fields
Solution:
Bulk crop planning allows users to select multiple fields to plan future seeding, as well as to assign culture to seed individually.
User goals/painpoints:
Find
Rotate
Solution:
Filtering in every season helps to select specific cultures in one season and move to the next season to rotate culture by assigning a different one.
User goals/painpoints:
Identify
Locate
Solution:
All fields have a visual icon to improve identification.
Also, fields can be located on the map.
(
6.
)
Outcome
Providing crop rotation and management tools for every farmer is important mission in solving environmental issues. Sėjomaina successfully helps to optimize the profit of the farming activity. But not only. The next step is the reduction of fertilizer, the available amount of water, and other targets.
Geoface Sėjomaina
Product design, 2022
Sėjomaina is a part of Geoface platform helping assists in the rotation planning for farmers and advisors from Lithuania and Latvia.
Team:
Product designer (Me)
Product manager (Linas Agro)
Engineer (Linas Agro)
Duration:
Feb 2022
(
a.
)
Responsibilities
I designed "Sėjomaina" to closely match the existing habits of farmers and make planning accessible for middle/small farms.
(
1.
)
Context
Sėjomaina is a table where farmers, agronomists, and agro-enterprises can plan their crop rotation. Crop rotation is the process of switching crops for a certain field.
(
2.
)
Business goal
By law, farmers cannot have the same crop for more than one season; they have to rotate. Geofase would like to expand the crop monitoring possibilities of the app and fill this market niche by addressing the needs of middle/small farms.
Metrics:
Increase leads;
Increase product-market fit.
(
3.
)
User problem
Currently, farmers use tools that are not designed with their specific needs in mind, such as documents, Excel sheets, and calendars, due to habit. Meanwhile, professional CRM tools have neglected farms with only a few hundred square meters of farming ground.
User painpoints:
When managed manually, it is hard to maintain/navigate large amounts of fields;
It is difficult to recognize/identify specific fields just by size or name and remember where they are located;
A large amount of data makes it hard to compare changes within a 5-year period or longer. Users need to search for specific dates and compare them mentally, which becomes especially challenging for multiple fields;
There's no convenient way to filter fields to find those that need rotation or seeding.
(
4.
)
Fidings
Calculating an optimal crop rotation is a highly complex task that depends on various factors, ranging from biological essentials to socioeconomic circumstances. Based on the benchmark findings, the objects map was identified to mark main points that facilitate the planning process and help farmers make the best business decisions.
(
5.
)
Decisions
In the design, I addressed every goal and pain point to free users' mental space for decision-making.
User goals/painpoints:
Compare
Track
Solution:
Seasons are organized as pairs of "preparation seeding" and "main seeding". This reflects the reality of crop rotation.
The collapsed view and color coding help track similarities in seeding and take action to avoid them.
User goals/painpoints:
Plan
Management of multiple fields
Solution:
Bulk crop planning allows users to select multiple fields to plan future seeding, as well as to assign culture to seed individually.
User goals/painpoints:
Find
Rotate
Solution:
Filtering in every season helps to select specific cultures in one season and move to the next season to rotate culture by assigning a different one.
User goals/painpoints:
Identify
Locate
Solution:
All fields have a visual icon to improve identification.
Also, fields can be located on the map.
(
6.
)
Outcome
Providing crop rotation and management tools for every farmer is important mission in solving environmental issues. Sėjomaina successfully helps to optimize the profit of the farming activity. But not only. The next step is the reduction of fertilizer, the available amount of water, and other targets.